Microsoft has come out with a new marketing campaign that features a man called Mackenzie Book (read: Mac Book) explaining why a Surface Laptop 2 is a better option than an Apple MacBook, in his.

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2. 2020-3-29  For their latest ad, Microsoft seemingly went out and found a guy named Mackenzie Book, or Mac Book for short.The advert is simple enough, with Mr. Mac Book basically telling viewers that the Microsoft Surface Laptop 2 is a better choice than a MacBook.
3. Jul 31, 2019 The geeky advertising rivalry between Microsoft and Apple reignited Wednesday after Microsoft put out a new ad that uses a guy named Mackenzie Book — a.k.a. Mac Book — to talk about why the.

What you need to know

• Microsoft has released a Surface Laptop 2 ad starring a man named Mac Book.
• The ad touts the differences between the Surface Laptop 2 and MacBook Air.
• One thing the ad makes clear is the Surface Laptop 2 has a touchscreen and the MacBook Air does not.

You'd think a man named Mackenzie Book (Mac Book) would be a fan of Apple products, but according to this new Microsoft commercial, that couldn't be further from the truth.

In the ad, Microsoft uses Mac Book as a prop to target Apple's MacBook Air, touting the advantages of the Surface Laptop 2. One of the major points made by the ad is the fact that Microsoft's device has a touch display while the MacBook Air does not.

'You should get a Surface. Trust me, I'm Mac Book,' Mac Book says.

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The latest ad harkens back to Apple's 'Mac vs. PC' days, when Mac (Justin Long) would talk about the shortcomings of PCs (John Hodgman). You can watch the ad for yourself in the video above.

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Microsoft is starting a new ad campaign comparing Apple’s MacBook Air line to the Microsoft Surface laptops. The conceit of the ad centers on a person named “Mac” Book.

Purportedly presented as a real person, a man called Mackenzie Book stars in the ad that highlights supposed deficiencies in the MacBook line, compared to Microsoft’s own hardware offerings.

The ad compares the MacBook Air to the Surface Laptop 2. The narrator asks Mac Book which laptop is better for several different scenarios, and inevitably Book says that the Surface is better.

The ad focuses on battery life during a video playback test, performance based on Geekbench benchmarks, and the existence of the touchscreen capability. The ad conveniently reminds the viewer, “Oh right, Macs don’t have touchscreens.”

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For its part, Apple recently refreshed the MacBook Air with a new lower price point and a True Tone-compatible display ahead of the back-to-school shopping season.

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What do you think of the ad? Awkward or effective?

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